So says Wired about the news that J.K. Rowling will maintain complete control over the distribution of the Harry Potter ebooks:
The significance of the way in which these ebooks are being sold, meanwhile, cannot be overstated. Pottermore.com has allowed Rowling to neatly sidestep the middle man (Amazon), maintain complete control over pricing, scoop up nearly all the profits from royalties, and keep all the sales information and the further marketing opportunities that offers to herself. She will also more than likely do all of that at a price and quality that will leave her customers almost as delighted as her publishers (who remain on board) and her accountants. She’s even found a neat solution to the problem of copyright theft by using a digital watermarking system that links the identity of the purchaser to an individual ebook. There will be none of the sour taste and technical glitches associated with DRM software, and no punitive lawsuits – but there will be a real inducement to actually buy the book and an added element of shame for all who steal it. Wired magazine has called this “publishing’s Radiohead moment”. But it’s more than that. It’s publishing’s new Harry Potter moment. The Hogwarts’ Express money train is riding back into town.