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We’re putting Lendle up for sale.

We launched Lendle just over a year ago. Amazon had just begun to embrace digital lending and we knew we could build a great social experience for millions of Kindle owners. 

We love being part of an industry on the move and taking on some of the tough issues surrounding ownership and digital content, but our primary goal has always been to create the best social-lending site we could build. 

That has always meant a site that focuses on lending above all other considerations.

LENDLE

At its core, we’re a matchmaking service for Kindle owners. Our Lendlers list the books they’ve purchased, which in turn provides the foundation for our library of lendable content. 

When someone requests a book, we make that request available to the Lendle community.

We’ve introduced several new features over the last year, but they’re all designed to drive and improve the core lending experience. 

To date:

  • We have fulfilled over 70,000 loan requests. 
  • Our community has added nearly 50,000 unique (lendable) titles. 
  • All told, Lendle lists 330,000 books available to borrow.

We’re incredibly proud of what we’ve built, and we think Lendle has been an amazing success. 

With all that said, we started out as a team of three, and we remain a team of three: We’ve not outsourced the design, the troubleshooting, or the customer service, and we’ve accomplished all of this without accepting a single penny of outside funding.

Lendle has always been a huge undertaking, and as our community has grown, so too have our responsibilities. 

On top of all that, two of the three of us have full time jobs outside of running Lendle, and various other “living life” priorities that we would like to focus on.

We don’t want any of that to get in the way of the customer service we expect of ourselves, and we don’t want our additional workload to have an effect on potential new features or the overall Lendle experience, either.

With that in mind, we’re looking toward the idea of selling Lendle to someone (or a group of someones) who is interested in building upon our successes, and taking the community to the next level.

Such a sale would involve:

  • The Lendle brand, including all associated trademarks. 
  • All associated code.
  • Day-to-day operations.

Lendle means a lot to us. We’ve put over a year of our lives into growing a great community and implementing new features and we’ve done our best to put a unique spin on social-lending to ensure that Lendle stands out amongst the competition.

Even so, there’s still a vast untapped market for social-lending that is millions of potential Lendlers strong, and we think a nimble and innovative home for Lendle can only lead to great things. 

As competition in the ebook space heats up, we expect to see more and more acceptance of digital lending amongst publishers, authors, and retailers. Already, TOR Books — an imprint of publishing powerhouse Macmillan and one of the largest publishers of Science Fiction and Fantasy novels — has announced that it will drop all DRM from its collection in early July 2012.

In addition, Amazon is moving into publishing more and more, and we expect this to increase the lendable content available to Lendlers. Amazon’s publishing imprint, 47North, is stocked with excellent Science Fiction and Fantasy novels by well-respected authors like Neal Stephenson and Greg Bear — and it’s all lendable. Most recently, Amazon bought the publishing rights to the entire James Bond backlist.

The best is yet to come.

If you’re interested, or if you have questions, get in touch!

http://lendle.me/contact/

Site: Lendle

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Today, I am going to revolutionize my industry.

Imagine what it must be like to be a prominent figure in the publishing industry, a person in a position of power, to be the guy or gal who could wake up and say:

“Today, I am going to revolutionize my industry.”

That person exists. It could be John Makinson. It could be Markus Dohle. Or Brian Murray.

J.K. Rowling is doing it, but she’s limiting her revolution to the Harry Potter industry.

At any rate, it doesn’t really matter who it is: People exist who are in a position to shake things up and turn the publishing industry on its head at a pivotal moment in time.

That, to me, is the dream.

It’s one thing to ride the resurgent wave of the mobile industry in the years after the introduction of the iPhone, or the computer industry after the iPad, but imagine what it must have been like to be Steve Jobs (or to have worked for him) once it had been decided that Apple was going to disrupt the mobile and computer industries? 

No, seriously: If you’re reading this and you’re the head of a publishing house, please imagine what it would be like to make the decision to fundamentally alter the direction of your industry.

The foundation has been laid: The Kindle Fire, the iPad, the Nook Color — all of these devices are platforms for this revolution. Any one of the people I’ve listed above could approach Apple, or Amazon, and lay out a grand plan to win the day. 

What happens if Brian Murray approaches Jeff Bezos, or Tim Cook (or both) and says:

Hey, Jeff. We’re nervous as hell about this, but if we don’t move, someone else will, and we’ve got some big ideas. We’d rather be bold and first than timid and last. The writing is on the wall regarding ebooks and we want to lead the charge. I know HarperCollins has been a bit behind the times and, yes, even downright stodgy when it comes to our embrace of digital content. That ends today.

Here’s what’s on the table: We’d like to bite the bullet and sell all our content DRM-free.

Go ahead and put a digital signature on it, but that’s all we’ll require. 

Next, we want to work more closely with Amazon. We want you to build a social platform for our books and put it on every Kindle you sell. You’ve got the user data, we’ve got the books. Charge a monthly subscription and give us a 50% cut. Any user who joins that service can then share their books with other users of the service, as often as they like, with the idea that you’ll manage the transactions.

Amazon has a record of who buys what, which means we can even authenticate purchases and ensure that people aren’t lending the same book out to more than one person at a time. We can iron out the details later, but that’s the gist of it.

Give your customers a platform to talk about our books. Our goal, then, is to create an army of consumer marketers for our content.

Here’s where it gets interesting, Jeff. If a user wants to use this service to sell their copy of a book to someone else on the service — make that possible. They’ll get a small cut, you’ll get your small cut, and we’ll get our usual bigger cut. Go ahead and make the user’s cut a credit for the Kindle store, though. That way, they come back and buy more books. You’ve got some smart people at Amazon and I’m confident you can work out a way to transfer ownership to the new user. Above all else, make this easy and fun to use.

Then, if Jeff Bezos won’t play ball, or if he won’t agree to negotiate the price of ebooks in a direction more favorable to HarperCollins, Tim Cook gets the same pitch.

This isn’t beyond the realm of possibility. Both Amazon and Apple could make this happen, given the opportunity. An independent developer with sufficient funds could make it happen, for that matter.

If Amazon launches this tomorrow, HarperCollins benefits tomorrow by being first to market and first to a sensible solution for monetizing the redistribution of their content amongst customers.

At some point, seeing the error of their hesitant ways, other publishers would negotiate their way into the platform. Eventually, Apple decides they’ve got to create something similar for iOS and Barnes & Noble follows suit. 

Sadly, the fact that something is possible doesn’t mean it’s likely. This can’t happen unless Brian Murray (or whoever) wakes up with a desire to flip the script.

I have to wonder, though: In a post-PC, post-paper world, if no one seems to be waking up with that grand vision — why are these people still leaders in their industry in the first place?

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The Hunger Games: A dystopian future in which lending is no longer allowed

We’ve posted updates at the end of this post. We’re not entirely sure what’s going on with the lending status of The Hunger Games series, because it appears to be changing from minute to minute. This is where things stood when we first noticed the issue, earlier this morning:

I’ll cut straight to the chase: Amazon’s top holiday seller and Lendle’s top borrow request, The Hunger Games, is no longer lending-enabled on Amazon. Unfortunately, this means it must also appear as “not lendable” on Lendle. (It may take some time for the change to propagate.)

For whatever reason, the second book in the series, Catching Fire, is still lending-enabled. 

The third book, Mockingjay, is not.

The collected trilogy seems to retain its status as lending-enabled.

If I had to guess, these changes signal the imminent release of a movie tie-in edition of The Hunger Games. We went through this same hassle when Water for Elephants moved through a series of Kindle editions.

We’ve never really seen a particularly good explanation as to why they have to revoke the lending rights of an existing edition to move in a new edition, but then, we never get much of an explanation about anything having to do with the changes to the books we buy. 

My “new edition” theory doesn’t really explain why the first and third books have seen the change, while the second book has not. If the point of lending is to hook new readers on a series, why reserve the ability to lend for the second book in a series? If you’re going to pick and choose, why not at least choose the first book?

It’s especially frustrating to see the lending status (potentially) revoked on a book that Amazon recently touted as it’s top holiday seller. We believe that success was earned (in part) because of Scholastic’s forward thinking views on lending, not in spite of them. 

If you have questions, we suggest you contact Scholastic.

I’ve reached out to both Amazon and Scholastic. If we hear anything, we’ll update this post. 

Update: As I mention above, the status of this series seems to be in flux. As of right now, all books are listed as lending-enabled — except for Mockingjay. Here’s hoping that all of the titles revert back to lendable before the day is out. (We’re cautiously optimistic.)

Update 2: Scholastic responded to my email.

Thank you for contacting Scholastic Book Clubs. I am happy to respond to your inquiry if it is a permanent change that the Kindle version of “Hunger Games” and “Mockingjay” are no longer lending enable. [sic] I apologize for any inconvenience you have experienced. I confirmed that we don not [sic] offer eBooks on the Kindle and suggest that you contact Amazon. Again, I apologize for your disappointment.

Amazon lists Scholastic Press as the publisher for The Hunger Games. What am I missing, here? (The email I sent in was posted to a general contact form on the Scholastic website.)

Update 3: Amazon responded to my inquiry, but the response doesn’t actually address the issue, so I’m not going to bother posting their response. 

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The death of the serious reader

Jonathan Franzen, author of The Corrections and Freedom:

For serious readers, Franzen said, “a sense of permanence has always been part of the experience”. “Everything else in your life is fluid, but here is this text that doesn’t change,” he continued. “Will there still be readers 50 years from now who feel that way? Who have that hunger for something permanent and unalterable? I don’t have a crystal ball. But I do fear that it’s going to be very hard to make the world work if there’s no permanence like that. That kind of radical contingency is not compatible with a system of justice or responsible self-government.”

SOURCE

The Serious Reader — much like the Serious Music Lover and the Cinephile — is dying.

It was Colonel Ebook, on the subway, with the Kindle.

Still…

One wonders if Franzen isn’t lamenting so much the loss of the “serious reader” as the loss of the status quo: Readers who don’t actually do much reading, but who save their money for those bestsellers (cough, Freedom, cough) which pique their interest two or three times a year, because a massive marketing campaign tells them it’s time to open up their wallet and splurge on the next big thing.

That’s the sort of “serious” market which will always favor the Jonathan Franzen’s of the world. It’s not particularly condusive to the breakout author, the self-published, the diamond in the rough, or, you know, the rebirth of an industry gasping for breath.

This is the point where I planned to make some sort of “why so serious” crack about Franzen’s luddite-like views on the emerging ebook industry, but the more I think about it, the more obvious the answer becomes.

I guess I’ll skip the rhetorical question.

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This just in: Nook Color price reduced to $199. (Oh, and Amazon announced the Kindle Fire.)

Way back when we were all living in the same city, we headed out to our local Junior College to watch a live satellite feed of one of Steve Jobs’s first keynote presentations as CEO of Apple. (The one where Noah Wiley walked out on stage as Steve Jobs.)

This morning, we didn’t get to see a live satellite feed, but we did follow along with This is My Next’s liveblog of Amazon’s Kindle announcements, headed up by Jeff Bezos. 

Early impressions:

  • The whole event was very, very Apple like. 1) Lead with impressive stats. 2) Show off the new products. 3) There is no step 3.
  • Barnes and Noble? OUCH. Our headline is a joke, but you can bet the Nook Color won’t be $250 for much longer.
  • Apple? On notice, but price seemed like the only factor that should cause any real concern for Tim Cook and Co.
  • There are now 4 Kindle models. That feels like 1 too many. (Kindle, Kindle Touch, Kindle Touch 3G, Kindle Fire.)
  • $79 Kindle nixes the keyboard, but isn’t touch-able. Questionable choice. This is the model to nix.
  • $50 premium for 3G when Wi-Fi is ubiquitous seems a bit steep, even for a lifetime of 3G connectivity. Seems a safe bet to say the Wi-Fi-only model will be the bigger seller by a wide margin.
  • The “Silk” web browser was talked-up and hyped almost as though Bezos considers it to be the Kindle Fire’s killer app. 
  • Probably because, as reports had suggested, there is no built-in email app.
  • There wasn’t a lot of talk about reading on the Kindle Fire.
  • Developers?
  • Publishers?
  • Authors?
  • Would have been nice to see any of the above on stage.
  • We saw apps, but we didn’t see the underlying OS. That’s sort of a big deal.
  • Bezos knocked the idea of syncing, but people like the comfort of having a local backup. Cloud-only seems premature.

Of course, all of these thoughts come with the caveat that live blogs are often hard to decipher, and light on detail. We may have missed some of the nuance.

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Our thoughts on Kindle library lending via OverDrive

After an incredibly brief (1 day!) beta period, it looks as though library lending for the Kindle is now live in 11,000 libraries across the nation.

Sorry, other countries. You lose again.

Read Amazon’s press release here.

We’ve not really had a chance to try this out, yet, so we can’t say whether the experience is good, great, or awful. We suspect your mileage may vary, depending on your local library’s specific OverDrive implementation. (Let us know your experiences.)

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It’s always nice to see a little hometown love! Read the article here.

It’s always nice to see a little hometown love! Read the article here.

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Kindle Cloud Reader: First impressions

We woke up this morning to a little birdie tweeting news that Amazon had released a web-based “cloud” app for reading Kindle books: Kindle Cloud Reader.

First things first: For those planning on using this with an iPad via Mobile Safari, make sure to click on the “Add to Home Screen” bookmark button to install a one-click Cloud Reader web app. You can, of course, use Mobile Safari instead — but you’ll be stuck with a visible toolbar if you do.

(Seems like something Amazon should make more clear.)

Cloud Reader also works with Chrome and Safari for Mac OS X, but let’s be real: This is about the iPad.

The first thing we noticed is that it’s not very stable — we’ve experienced crashes both in Mobile Safari and the Cloud Reader web app. (We’re using iOS Beta 5, so we suspect the crashing is beta related, more than anything else. We’ll have to wait and see if those running iOS proper have the same issues.) Scrolling and page turning and initial loads are definitely slower than in the native app, as well.

Not surprising, really: Welcome to the Cloud.

“Cloud” in Cloud Reader means that your books aren’t actually stored locally on your device. They’re loaded from Amazon’s servers, on the fly, as you read them. It is possible to download books for offline reading, but this is a book-by-book operation, and must be done in advance, or you’re out of luck.

Given all that, why use Cloud Reader instead of Amazon’s native app? 

There’s an integrated Kindle store, and it’s way better than using Mobile Safari to browse the Kindle store on an iPad, because it’s “optimized” for tablets.

That’s it, really. 

You can probably see where this is going: Apple recently put the kibosh on linking away to an app store for purchases, so Amazon hits back by releasing a web app that lives outside Apple’s App Store rules. (Feel free to insert the word “draconian” into that last sentence, if it’ll make you feel better.)

Pundits see this as Amazon’s salvo against Apple, but Apple has always supported (and even encouraged) web app development as an alternative to the “closed” nature of developing for the curated App Store. Native Apps are subject to Apple’s rules, web apps are not. This is no surprise attack. And, ultimately, it means that Kindle reading has a guaranteed home on the iPad. Burn! Apple must be so angry!

The upshot, though, is that Kindlers now have a decent buying experience on the iPad and Amazon now has a viable alternative to developing native iOS apps if’n ever they decide playing by Apple’s rules is more trouble than it’s worth.

Don’t hold your breath.

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Lendle would like to borrow one of your books…

(See update below.)

Last week, we posted an article about books being deleted from Amazon’s system.

We’ve collected a few examples and, as you can see, the Amazon links for these books lead to “product not found” pages. 

Water for Elephants ASIN: B004PYDO64

Another (lendable) edition of this book is still available.

Veiled Freedom ASIN: B002IUZM1C

Another (lendable) edition of this book is still available. It’s free, though, so we won’t be surprised if it eventually suffers the same fate.

Fixing Freddie ASIN: B003YL4IGY

No edition of this book is currently available in Amazon’s Kindle store.

The issue, of course, is that these books don’t seem to be lendable, even though those who bought them paid for a lending-enabled edition. As far as we can tell, the first two have been replaced by newer editions, whereas Fixing Freddie isn’t even available as a Kindle book, at this point.

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An open letter to Neil Gaiman

UPDATE: Neil’s response answers (via twitter) added in. 

A little over two weeks ago, we sent this same (or, mostly the same) series of questions to Cat Mihos, as per the neilgaiman.com FAQ. We know Mr. Gaiman is incredibly busy and that responding to an interview request from a website he’s probably never heard of isn’t at the top — or even the bottom — of his list of priorities. Still, we think these are important questions, so we wanted to get them out there.

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